SaltWire's Ask a Journalist: You have questions, let's find some ...
What you need to know about COVID-19: May 22
The latest on Nova Scotia's mass shooting
The latest weather columns and browse beautiful photos from Cindy Day
SaltWire's cartoonists bring heart and humour to the news.
NOW Atlantic: Smart thinking for a changing world
Visit SaltWire.com for more of the stories you want.
Junior hockey veteran Ethan Crossman, an entrepreneur on the side, aptly named his clothing business Jagged Journey.
The company name not only reflects his multiple moves — five teams in five QMJHL seasons — but also the highs and lows the Sackville, N.B., native has experienced along the way.
“Everyone has their own path and their own route that they take,” said Crossman, a 20-year-old forward with the Chicoutimi Sagueneens. “At the end of the day, there’s no right or wrong path. Everyone’s path is very different and unique in their career.”
Crossman hit stride in his 18-year-old season, as he helped the Acadie-Bathurst Titan win the QMJHL and Memorial Cup championships.
“(My breakout) was later on, after I already been in major junior,” he said. “For some other players, it might be the other way around.”
Just weeks after celebrating the Titan’s glorious season, Crossman landed in hospital for hip surgery in June 2018.
“Growing up, my hip structure was not ideal for skating,” he said. “I basically just got that fixed up so that now my hip structure is awesome for skating. It’s feeling better than ever now.”
“This business has helped me learn a lot of things … from accounting, taxation and everything to helping others and trying to help (fight) real problems in the world, like curing cancer,”
- Ethan Crossman
While his left hip was being repaired, Crossman reflected on life lessons and the ups and downs of sport.
“I started (my business) right after we won the Memorial Cup, around the same time as I was getting my operation,” he said. “I was doing a bit of reflecting. It showed how quickly a high, winning the (President and Memorial) Cups, can turn into a low, like me going in on the operation table. It really sunk in with me and I said, ‘Maybe some other people would want to represent their journey.’ It just went from there.”
Crossman created Jagged Journey, with T-shirts, hoodies, hats, tank tops and other apparel sporting the company logo.
“It’s your typical everyday apparel,” he said. “The logo is what speaks for the brand. The brand (means) that everyone has their own type of journey in their life. It acts as a constant reminder not to give up on those goals throughout your journey and to be proud of your journey and represent your journey.
“It definitely touches the heart of a few people and that’s what inspires me. If I can help a young kid achieve a goal that he has set for himself, or herself, that’s very fulfilling for me, as a 20-year-old young adult.”
Jagged Journey also has a charitable side, supporting breast-cancer research through sales of pink T-shirts.
As a well-travelled hockey player, Crossman has had multiple opportunities to promote his business.
“Yeah, I’ve been able to hit a couple of different markets,” he said with a chuckle.
“I bring some apparel with me everywhere I go. It’s a little more difficult to bring a brand to a French city in Quebec when it’s an English-based brand. But I’ve definitely been getting some support along the way. A couple of teammates will grab some stuff and support it — wear it — which is really cool.”
During the hockey season, Crossman’s parents and younger sister help him process orders back home in New Brunswick. But he’s still involved in all aspects of the operation.
“This business has helped me learn a lot of things … from accounting, taxation and everything to helping others and trying to help (fight) real problems in the world, like curing cancer,” he said.
“I definitely have an interest in business. If it comes to going to school next year, I’ll definitely be studying in business. If it doesn’t come to that, I’ll be pursuing hockey.”
Crossman attended the Carolina Hurricanes’ NHL rookie camp this September before making his debut with Chicoutimi.