A new three step action plan and supports for P.E.I.'s tourism industry has been announced.
The action plan looks to strengthen the basics of tourism, optimize 2021 tourism returns and prepare for the next “normal” as part of recovery, said the Tourism Industry Association in a release.
In addition to the action plan, new supports for the industry were discussed by Minister Matthew MacKay, including:
- $3 million to create a Tourism Activation Grant Program to provide tourism operators with a non-repayable grant to help with costs for the opening of the 2021 season. More details set to come in April.
- $1 million to create an Aire Access Recovery Program with YYG Charlottetown Airport to retain and restore air carriers to P.E.I.
- Funding to Tourism Industry Association of P.E.I. to hire a Tourism Operator Advisor to help the industry navigate the supports and programs.
Tourism Industry Association of P.E.I.'s CEO Corryn Clemence said communication and collaboration has never been more important than now, and was pleased to see the engagement from both industry and government.
“The tourism industry is working diligently to prepare for the 2021 season and looks forward to reviving our industry as one of the key economic drivers on P.E.I.," she said.
