The evolving future of Canada’s economic relationship with the sea is about to get a global boost from Amazon Prime.
This week, Toronto-area production company Re:Source Media is currently in Nova Scotia and Newfoundland and Labrador to gather footage for a special Future of Oceans episode its series The Future Code, appearing exclusively on the popular streaming platform. The show takes a look at the creative people and companies which are changing the way we live and do business, “rewriting the future” by revolutionizing industry and evolving the workplace.
In particular, the episode will shine a spotlight on the work and partnerships fostered by the East Coast-based Canada’s Ocean Supercluster, providing tremendous reach to viewers among the general public as well as those in ocean industries, research and investment on both sides of the Atlantic.
Streaming later this fall in the U.S., U.K. and Canada, the show will illustrate how the Ocean Supercluster partnership combines the interests of ocean-related business, researchers and support with a goal of safely and sustainably looking further to the sea for economic potential. Its projects range from fishery and aquaculture to shipping, research and defense.
“It will certainly emphasize the opportunities in store,” says its CEO Kendra MacDonald from her office in St. John’s. “We’ve got huge growth projected in the global ocean economy to 2030.
“(The show) will talk about what Canada is doing to innovatively think about how to grow the ocean economy here, and it will really shine a spotlight on some of the Ocean Supercluster projects and what they’re trying to do to really change the way that ocean business is done here in Canada.”
The Future Code: Future of Oceans will take a look at supercluster partners like Dartmouth-based Kraken Robotics, and its OceanVision autonomous marine vehicles and data gathering and analytics services. There will also be discussion of more grassroots programs, like the Indigenous career pivot project with Christopher Googoo from Millbrook First Nation-based Ulnooweg Development Group, which supports Indigenous businesses and entrepreneurs.
Most recently, the partnership announced funding for eDNAtec’s OceanDNA System project, designed to analyze genetic data gathered from life forms ranging from bacteria to marine mammals to ascertain a more complete picture of the ocean ecosystem.
“This series focuses on the evolution of industries and how we do business, and the innovators and changemakers around the globe that are leading the way,” said Re:Source Media head Kevin Fox in an announcement of the production team’s arrival in Atlantic Canada.
“With the world’s oceans under significant pressures while at the same time holding so much potential, the future of oceans and the approach Canada’s Ocean Supercluster is taking to solve ocean challenges and drive sustainable ocean growth is a story worth telling.”
Day 2 filming for The Future Code - Spent the morning with @Innovasea talking about their role in the transformational Ocean Aware project, some of their latest advancements & the work happening in Bedford. Thank you @MarkJollymore #OnSetwithOSC #FutureCodeOceans #OceanNation pic.twitter.com/9isq7M1eCL— Canada’s Ocean Supercluster (@CanadaOSC) September 29, 2020
MacDonald hopes the Future of Oceans episode will make viewers aware of the advances in science and industry that will evolve this country’s relationship with the oceans that surround it on three sides.
Although the majority of its population doesn’t live on a coast, she feels the show will help viewers better understand Canada’s role as an ocean nation; growing substantially in years to come as multi-faceted partnerships like those shown on The Future Code become more important as climate change and evolving ecosystems make navigating those waters a more complex task.
“This will allow viewers to see examples of really tangible projects that will help understand those opportunities. ... It’s shining an international spotlight on something different that’s happening in Canada in terms of the way we’re approaching how business is done in the ocean.”