Web Notifications

SaltWire.com would like to send you notifications for breaking news alerts.

Activate notifications?

Uber to retain Careem brand for now: Careem CFO

STORY CONTINUES BELOW THESE SALTWIRE VIDEOS

Olive Tapenade & Vinho Verde | SaltWire

Watch on YouTube: "Olive Tapenade & Vinho Verde | SaltWire"

DUBAI (Reuters) - Uber and Middle East ride-hailing business Careem will remain separate entities until at least the first quarter of 2020, when Uber's acquisition is expected to close, Careem's CFO said on Tuesday.

The $3.1 billion dollar acquisition will make Careem a wholly owned subsidiary of Uber, but the Careem brand and app will remain intact, at least initially.

Maintaining two separate brands in the same market is better for competition, Ankur Shah said at a financial conference in Dubai.

(Reporting by Davide Barbuscia; Editing by David Goodman)

Share story:
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT