SYDNEY, N.S. — Everybody wants to do their part to undo or minimize any damage related to the pandemic that’s impacting many of the advances the Cape Breton economy has made over the past 10 years.
For Alison Giovannetti, her part is helping to guide individuals and small businesses through ever-evolving government assistance programs for those impacted by the measures necessitated by the COVID-19 pandemic.
She does that through her blog known as A Guide to Financial Resources During COVID-19 Crisis, which has goals to navigate and simplify wage subsidies, emergency business accounts, credits and various other government programs.
“I was just getting so many calls and emails I thought it would be really easy to just wade through all that information and try to make it simple for all my clients,” said the owner of Day to Day Finance.
“If it becomes useful for anybody else then that is great, too.”
Her business assists small businesses with bookkeeping, office administration and budgeting — skills she honed through her role with Marcato Digital, a company she co-owned with her husband Darren Gallop.
When Marcato was sold in 2018, Gallop turned his attention to Securicy, an information security company, while Giovenetti put her number-crunching skills to use in her new endeavour.
“I love numbers. To me, it is so simple to understand but then for other people, a lot of small businesses, they like to do what they do, they don’t necessarily like to do the money part.”
Her objective is to simplify the bookwork process for small businesses, which just happens to align with blog posts on the latest COVID-19 financial assistance measures.
The blog is updated often and sees a steady stream of traffic from all across the country.
Go online to https://www.daytoday.finance/blog to view its contents and resources.
“I’m here for people if they need somebody to talk to. I’ve talked a lot of people through these programs and I’m happy to continue to do that.”
