In the face of record levels of construction activity, recruitment and retention of skilled workers remains the top priority, says Terry Jeffery, incoming president of the Construction Association of P.E.I. (CAPEI).
Phase two of the Island Builder campaign will consist of promotional videos, a continued radio campaign, a promotion focusing on high school students and the first-ever wage and salary survey to highlight the earning opportunities in the sector.
The campaign will be supported by a full-time HR adviser at CAPEI to assist the industry and fill available jobs.
The province will provide this campaign with $125,000 in funding.
The construction sector employs 5,500 workers across the Island.
New construction activity is expected to create demand for an additional 600 employees over the next four years.
Retirements will see a further 600 vacancies over that same time period.
The Island Builder campaign is supported in whole or in part by the P.E.I.-Canada Labour Market Development Agreement (LMDA).