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Canada’s 'cautious' reopening hurting sales: Tim Hortons

 A Tim Hortons employee hands out coffee at a   drive-thru in Mississauga on March 17, 2020.
A Tim Hortons employee hands out coffee at a drive-thru in Mississauga on March 17, 2020.

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Canadian coffee staple Tim Hortons is grappling with a sluggish recovery in its home market as the country reopens its economy more slowly than the U.S.

The Restaurant Brands International Inc.-owned chain is peppered across malls and office food courts in Canada, which have seen steep declines in customer traffic as the pandemic roils daily routines.

That’s hurting Tim Hortons locations in a country where two-thirds of stores have drive-thrus, compared to about 90% of those in the U.S.

Drive-thrus are proving a key factor in restaurants’ ability to weather the pandemic.

Many are expediting a pivot to give more physical space to pick-up operations as they try to perfect the right mix with expensive dining room real estate.

Restaurant Brands didn’t give specific regional figures, but said U.S. comparable sales were down low single digits at the end of July, about 10 points better than Canadian locations.

“High frequency, coffee-led tickets are an even greater percentage of our sales in Canada than they are in the U.S.,” Chief Executive Officer Jose Cil said on the company’s second-quarter earnings call.

The shares fell 2.4% to $56.35 at 10:25 a.m. in New York.

Copyright Postmedia Network Inc., 2020

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