SUMMERSIDE, P.E.I. – Those going about their business recently at Canadian Tire in Summerside were in for a treat when they walked through the entrance and were greeted in the hallway with a cookie and chocolate milk.
The campaign, “Have a Dairy Blue Christmas”, included 40 dairy farmers and their families across the province participating in pop-up giveaway booths as a way to thank all the consumers of blue cow logo milk in wake of the international trade deals by the United States.
There are about 165 dairy farms on the Island.
“We’re bringing people’s attention to the blue cow logo on the container of milk that shows it’s 100 per cent Canadian,” said Hilton MacLennan, a dairy farmer for more than 40 years.
“We’re not a big farm and milk about 30 cows, but it’s (hard) with all these trade deals.”
The pop-up booths also gave consumers a chance to talk to the producers.
“It’s great that the Canadian consumer is backing us and that’s what we need in order to survive,” MacLennan said.
Deanna Doctor and Rayanne Frizzell are the founders of the community event.
“It’s a big thank you to consumers because with the USMCA (United States, Mexico, and Canada Agreement) we really need Canadian support more than ever to buy local and look for the blue cow symbol,” said Doctor. “The fight is not over, so please keep buying local and looking for the blue cow symbol.”