CHARLOTTETOWN – The next beer you buy could help protect and Island river.
The Prince Edward Island Liquor Control Commission announced Monday that will be again hosting the Island Rivers – Worth Protecting campaign. This is the third year for the event.
Participating suppliers sustain this effort by donating a portion of sales from select products to help habitat restoration projects across P.E.O.
Recent funding has maintained multi-phase projects in the Souris and Morell areas, as well as on the West River and Mill River.
In-store promotion of the fundraiser runs from Oct. 2 until Nov 13 in all 18 P.E.I. Liquor Control Commission retail outlets. These advertisements will also indicate which products are participating.
“The PEI Liquor Control Commission is proud to partner with the Atlantic Salmon Conservation Foundation for the third consecutive year of this campaign,” said Robert Henderson, minister responsible for the PEI Liquor Control Commission. “The entire province benefits from the important work that is carried out through these projects.”
Paul Michael, director of the Atlantic Salmon Conservation Foundation, said he’s pleased to once again have this important event take place.
“We have been pleased with the success of this relationship to date and look forward to continued success this year as well, said Michael.
“We are pleased to provide over $70,000 in support for conservation projects in Prince Edward Island through this partnership.”