Finally, Farm and Food Care P.E.I. is officially launched. The National Farmers Union (NFU) had been following this initiative long before the Prince Edward Island Federation of Agriculture (PEIFA), announced in the summer that it was hiring a co-ordinator for the then-proposed program in P.E.I. From the beginning the NFU suspected what interests are being served by Farm and Food Care.
The NFU has reason to be concerned about the power of big agro-industry in this program. We also have wondered why the P.E.I. Department of Agriculture was so eager to establish in P.E.I. a branch of Farm and Food Care, now known as the Canadian Centre for Food Integrity (CCFI). So let’s connect a few of the dots.
First of all, for an explanation of the Department’s persistent fervour to set up Farm and Food Care in P.E.I., it is significant that the current deputy Minister of Agriculture, John Jamieson, former Executive Director of the P.E.I. Federation of Agriculture (PEIFA), served on the Board of Farm and Food Care Canada. Add to this the fact that the department turned its program over to the PEIFA, an organization which has displayed its pro-government, pro-industrial interest. This does not look good for government transparency.
Secondly, the NFU is particularly concerned about how much influence major agro-business has over the P.E.I. program. We know that Canadian Centre for Food Integrity is affiliated with its U.S. counterpart. The American Centre for Food Integrity gives full display to the financial contributions and involvement of industry giants such as Monsanto, McDonald's and ConAgra Foods. The Canadian organization, CCFI, now part of the P.E.I. agriculture scene, has its own big names. Donors to the Farm & Food Care Canada include a long list of agri-business trade associations and companies, including Maple Leaf Foods, Burnbrae Farms (Canada's largest egg company), and Cargill.
The National Farmers Union’s central concern is how “public trust”, the main pillar of the Canadian Centre of Food Integrity, became identified as a major issue for P.E.I. food production. More importantly we wonder about the meaning of “public trust” in P.E.I. The Federal Department (Agriculture and Agrifood Canada) also presents “public trust” as a concern that it is willing to fund through the Canadian Agriculture Partnership. If public trust is the issue, these two governments must be recognizing some level of mistrust.
The NFU observed that public trust is in question only when numbers in the Island community do not trust the system and practices of production and distribution. The P.E.I. community over the years has been on the alert about any agriculture that is designed for any, or all of the following: stimulating food production as a huge profit-maker for the corporate sector and to enhance the province’s revenue; making a few well-connected farmers rich (temporarily); disparaging the people’s attempts to prioritize the protection of land, air and water; inventing cosmetic improvement to hide the real ecological damage of industrial farming.
The proponents of Farm and Food Care seem to feel that the general public is lacking in knowledge about farming and food. The Farm and Food Care promoters seem to ignore the high level of awareness of Islanders about how land, water, and the whole eco system is being threatened by the major players in the “industry.” This is in fact deep-seated knowledge about the realities of how food is produced and how safe, or unsafe, the production is for the ecosystem, and especially for eaters.
No amount of glossy communications, forums, or farm visits will alleviate the community’s concerns/fear about what is in our food, and how the land and water are being mined and drained in the production processes.
dairy farmer in Southwest Lot 16,
District Director of the National Farmers Union.