Love our Lobster was designed to create greater appreciation and demand for the top quality lobster fished out of Island waters.
When lobster is bought from one of the 18 participating retailers, buyers receive a chance to win prizes including passes to the P.E.I. Shellfish Festival and the grand prize of a private lobster party for 10 hosted by Chef Tyler Gallant.
“The Island’s lobster fishery helps keep our communities strong and contributes to our reputation as Canada’s Food Island,” said Alan McIssac, Agriculture and Fisheries minister.
“I encourage all Islanders to demonstrate what makes Prince Edward Island might by coming together and supporting the lobster industry and the hardworking individuals that make it possible.”
New to the campaign is a radio contest with Hot 105.5 FM called “Ashley vs. the Streets: Seafood Edition”. Callers to the Thursday morning show can guess whether Islanders on the street, the radio host or both can answer a trivia question about the Island’s fishing industry.
If the caller guesses correctly, they win a campaign prize pack valued at $150.
“Love our Lobster is a great promotion for our Island fishery and MR Seafoods is pleased to be a participating retailer again this year,” said MR Seafoods manager, Reggie Jameson.
“We continue to participate because it is a great opportunity for us to showcase P.E.I.’s famous lobster and lobster products and support the industry.”
For more information about this year’s Love our Lobster campaign, visit www.loveourlobster.com.