Its burger creation, The Cabbage Patch, was named the Most Loved Burger, which was determined from online voting.
This winning burger featured six ounces of charbroiled Island beef, homemade barbonaise sauce, romaine lettuce, homemade cream cheese pesto, grilled pear slices, beer braised red cabbage with bacon and red onions, plus kettle chips on a grilled onion bun, garnished with dill and cherry tomato.
As part of the title, the burger will remain on The Home Place’s menu.
Sales of the burgers were more than $1.9 million — or more than $64,000 a day.
The number of burgers sold over the 30-day campaign was a record-breaking 145,527 burgers, about a burger for every Islander, an increase of 58 per cent over last year’s sales.
This year, 60 local restaurants competed to have their culinary burgers be potentially crowned as the Most Loved Burger.
When organizers estimate that the average transaction also included a combination of side, beverage, and tips, it was estimated that the minimum economic impact was more than $2.6 million.
The sales of the burgers also equalled more than 65,000 pounds of local Island beef. Prior to the start of the campaign, the P.E.I. Cattle Producers developed accreditation and audit agreements with markets to further ensure all the beef consumed was local.
Another significant component of the campaign was the attempt to put P.E.I. Burger Love and Island beef in the world record books for the Most Freshly Cooked Burgers Sold in 24-Hours.
Fresh Media worked with Guinness World Records for several months on all the details, rules and accreditations for this world record, which had never been attempted before. Guinness World Records then provided a minimum sales number of 5,000 burgers sold during the 24-hours to set this new record.
This number was determined by Guinness based on P.E.I. Burger Love’s previous sales numbers per day, the number of participating restaurants for this year, as well our demographics and population.
Islanders certainly took up the challenge to put the Island in the record books as 9,037 burgers were sold during the 24-hour attempt.
Evidence must now finalized and sent to Guinness for it to officially recognize the new record.