The team includes photographers, decorators, cake makers, hairdressers and make-up artists who have added their professional creativity to many Island nuptials.
The group began staging a series of photo shoots to submit to wedding magazines, but they never could have anticipated how the photos would catch on.
One of their latest shoots was recently featured in Style Me Pretty, a wedding website that sees over eight million monthly views.
"We said, 'Why don't we just make our own weddings?' We'll see if it gets published, and no biggie if it doesn't," said Charlottetown-based photographer Rachel Peters. "It was just a bunch of vendors having fun and being able to do what we wanted.
"Once Style Me Pretty picked up the first one, we can't even keep track of it because it's going everywhere now."
Contributing to Peters' stunning photographs are a "dream team" of friends like Jennifer Clark of Kiss the Bride, hairdresser Cheryl Weeks, make-up artist Michelle Cudmore and designer Kim Roach.
The photos have also been featured in publications such as "Wedding Bells" Magazine, "Wedding Chicks" and "100 Layer Cake".
The idea behind all the group's shoots is to capture the elements of the province that make it a special place for weddings. Among the locations featured are Charlottetown, Cavendish, North Rustico Harbour and Woodleigh Replicas.
Around half of the weddings Peters photographs on the Island are couples "from away," signifying that P.E.I. is becoming more popular as a destination wedding location.
"P.E.I.'s our selling point - it's an easy sell to anybody from anywhere else. They think (the Island) is like what we think of Hawaii and California," she said. "Plus, the cost of getting married here is substantially lower than in other places. Honestly, I don't even know why tourism isn't pushing P.E.I. as a destination wedding place."
As a result of the photographs enticing brides and grooms-to-be to hold their weddings on the Island, the vendors have seen increased business.
Peters said couples have also hired her to shoot their ceremonies in places like Miami, Jamaica and Europe after seeing her work featured in the magazines.
"It works both ways: they're bringing us to places and they're coming here to work with us all. It's very cool," she said. "It's pushing us all as creatives to come up with a better idea for the next (shoot). We know this is going to continue."
The local vendors include:
Rachel Peters of Rachel Peters Photography
Jennifer Clark of Kiss the Bride (coordinator)
Cheryl Jabbour of 5 Design (décor)
Kim Roach of Kim Roach Design (stationary)
Jennifer Prinz of City View Bakehouse (cakes)
Michelle Cudmore of Michelle Cudmore Makeup Artist
Cheryl Weeks (hair)
Love Charlie (jewelry and accessories)
Jane Gallant (Modern Jane) of Summerside, designer for the winter photo shoot
