When it came time for the Fredericton, N.B. native to pursue training in her chosen field, there was never any question as to where she would go.
She’d heard nothing but good things about the Holland College’s Atlantic Police Academy in Slemon Park and she didn’t hesitate to apply there.
“(Policing) is something that I think challenges you physically, mentally and socially; you need to be aware of those components. It’s a really challenging field and to survive you need to keep all of those in check,” said Burns.
“To do well, you obviously need to maintain a certain standard, and here at the school they provide a lot of the theory and the skill to do that.”
That’s the kind of talk Edgar MacLeod, executive director of the academy, likes to hear – and he’s hoping to hear a lot more of it after an announcement made Wednesday at his facility.
The federal and provincial governments announced they would be providing more than $400,000 to Holland College to help market the academy’s services outside Atlantic Canada and to expand its brand.
As part of this move, the college is partnering with the Slemon Park Corporation to create a new entity called the Canadian Centre of Public Safety Excellence.
The centre will encompass the police academy but also serve to heighten the profile of its services offered to conservation officers, correctional services, RCMP, department of national defence, firefighters and other public safety entities.
It’s hard to market yourself as a place that trains firefighters when you’re name has “Police Academy” in it, said MacLeod, using that service as an example.
“That is our flagship program, but it is not our only program,” he stressed.
Most of the money has been earmarked for a multi-year marketing push, but it also includes funds for a new training simulator for the facility.
The academy has never actively promoted itself outside of Atlantic Canada and yet it still sees dozens of students come from across North America, every year, said MacLeod.
So he’s expecting big things once their marketing campaign hits the ground, he added.
“This announcement today – if you think this is great news today, you just hold onto your seat, because I’m telling you that in the next year or so we’re going to be knocking down the doors. We’re opening up this academy and what we offer, to the rest of Canada.”
@JournalPMacLean
When it came time for the Fredericton, N.B. native to pursue training in her chosen field, there was never any question as to where she would go.
She’d heard nothing but good things about the Holland College’s Atlantic Police Academy in Slemon Park and she didn’t hesitate to apply there.
“(Policing) is something that I think challenges you physically, mentally and socially; you need to be aware of those components. It’s a really challenging field and to survive you need to keep all of those in check,” said Burns.
“To do well, you obviously need to maintain a certain standard, and here at the school they provide a lot of the theory and the skill to do that.”
That’s the kind of talk Edgar MacLeod, executive director of the academy, likes to hear – and he’s hoping to hear a lot more of it after an announcement made Wednesday at his facility.
The federal and provincial governments announced they would be providing more than $400,000 to Holland College to help market the academy’s services outside Atlantic Canada and to expand its brand.
As part of this move, the college is partnering with the Slemon Park Corporation to create a new entity called the Canadian Centre of Public Safety Excellence.
The centre will encompass the police academy but also serve to heighten the profile of its services offered to conservation officers, correctional services, RCMP, department of national defence, firefighters and other public safety entities.
It’s hard to market yourself as a place that trains firefighters when you’re name has “Police Academy” in it, said MacLeod, using that service as an example.
“That is our flagship program, but it is not our only program,” he stressed.
Most of the money has been earmarked for a multi-year marketing push, but it also includes funds for a new training simulator for the facility.
The academy has never actively promoted itself outside of Atlantic Canada and yet it still sees dozens of students come from across North America, every year, said MacLeod.
So he’s expecting big things once their marketing campaign hits the ground, he added.
“This announcement today – if you think this is great news today, you just hold onto your seat, because I’m telling you that in the next year or so we’re going to be knocking down the doors. We’re opening up this academy and what we offer, to the rest of Canada.”
@JournalPMacLean
