Concert ambassador named for Rock the Boat MusicFest

Published on June 15, 2014

Cole Robinson is looking forward to being Concert Ambassador for the first ever Rock the Boat MusicFest at Green Park on August 2.

Submitted photo

PORT HILL -- Eleven year-old Cole Robinson is eagerly looking forward to the 50th anniversary Tyne Valley Oyster Festival from July 30 to August 3 and its first ever Rock the Boat MusicFest on August 2.

The son of Amy Milligan Robinson of Nail Pond and Trent Robinson of Port Hill was recently named the 2014 Rock the Boat MusicFest – Canadian Blood Services Concert Ambassador. He gets to ride in the Oyster Festival Parade and attend the MusicFest where he will have backstage access to all of the performers.

The Oyster Festival is working with Canadian Blood Services to promote and support blood donor clinics in Miscouche and Charlottetown, where donors have a chance to win Rock the Boat passes.

“I’m excited to be in the parade and to have a chance to meet the singers,” said Cole. “It’s going to be fun.”

He also gets to welcome and announce the acts as they get set to take the stage during Rock the Boat. The musicfest at Green Park in Port Hill will be headlined by major Canadianacts Blue Rodeo, Alan Doyle and Jimmy Rankin. The festival will also feature Gordie MacKeeman and His Rhythm Boys and Meaghan Blanchard

When the festival started considering who should be the ambassador, committee member Adam MacLennan said it didn’t take long to decide on Cole, a 2012 Champion Child for the Children’s Miracle Network.

For someone who has lived with the blood disorder, Hemophilia B his entire life, the active youngster knows the value of Canadian Blood Services. The disorder prevents his blood form clotting property, thus posing serious risk from bruising or other injuries. Despite those risks, gym is his favourite subject in school and he loves to swim and to play baseball. He plays a variety of positions with his West Prince Mosquito AAA baseball team. He recognizes the importance of wearing property safety equipment, and he receives home infusions a minimum of three times a week, including prior to sporting events, to reduce the risk of internal bleeding.

MacLennan said it is the need for blood donors that led to the Oyster Festival choosing to partner with Canadian Blood Services. “If Rock the Boat can help in a small way by donating some tickets to the Canadian Blood Services PEI division to help drive more people into the Blood Clinics then that is a successful partnership in our eyes,” he said. Rock the Boat, he said, will select a different ambassador each year.

Rock the Boat tickets are available at Murphy’s Pharmacies Island-wide and online at