TIGNISH -- The manager of Royal Star Fisheries in Tignish says having representatives at the world’s largest seafood trade fair provides an opportunity to search out new markets and for members of the company’s sales team to meet face-to-face with company people whom they speak to over the phone on a regular basis.
Royal Star is one of four Island companies represented at Seafood Expo Global, taking place in Brussels, Belgium from May 6 to 8. The other Island companies with representatives in attendance are Raspberry Point Oysters, P.E.I. Mussel King and Holland College Canada’s Smartest Kitchen.
“You just get to show your product and hopefully you’ll pick up a new sale or two each year,” said Royal Star manager, Francis Morrissey who envisions continued sales growth in Europe.
“It is through key investments and trade missions, like this seafood-based mission to Brussels, that we can help small and medium-sized businesses expand their export capabilities and secure long-term prosperity,” said Minister of Fisheries and Oceans, Gail Shea.
Shea trumpets the Canada-European Trade Agreement (CETA) as a means to increasing opportunities in Europe for Atlantic Canada seafood exporters.
Trade Team P.E.I., led by ACOA P.E.I. and Innovation P.E.I., a partnership network of federal and provincial government departments and agencies, played a key role in organizing the P.E.I. companies’ participation in the trade fair.
An Atlantic Canada Night was held in Brussels on May 5 to showcase Atlantic Canada’s food and cuisine, prepared by Holland College chefs in Canada’s Smartest Kitchen.
“I know our seafood producers and processors will make the most of this opportunity to find clients and forge partnerships,” commented P.E.I Minister of Innovation and Advanced Learning, Allen Roach. As one of he world’s largest marketplaces, he said Europe is the perfect place to showcase P.E.I.’s seafood.