Pro basketball team will be known as Summerside Storm

Jason Simmonds
Published on September 7, 2011
Cathy Montgomery of Summerside won the “Name the Team” contest for P.E.I.’s franchise in the National Basketball League of Canada. Montgomery was the first to suggest the name Summerside Storm. Montgomery along with Storm co-owner Darren MacKay check out the new team’s logo.
Jason Simmonds/Journal Pioneer

SUMMERSIDE - Prince Edward Island’s franchise in the National Basketball League of Canada will be known as the Summerside Storm.

“The big part of it (name) is it’s short, to the point and it has so much opportunity to play on the name and market the team,” said Darren MacKay, who co-owns the Storm with Duncan Shaw. “We’re on P.E.I., and everybody knows Storm.

“As far as the Summerside part, really that came from the general public calling it a Summerside team. We decided, ‘Let’s go with the flow,’ and we bowed to that.

“There is no other reason. Certainly, Summerside Storm, just through alliteration, works well.”

The Storm was chosen from over 400 entries during the “Name the Team” contest sponsored by the Journal Pioneer and Guardian newspapers, Chandler Home Centre in Charlottetown and Basketball P.E.I.

Cathy Montgomery of Summerside, the first of 14 people who submitted the “Storm” name, was the contest winner. Montgomery will receive two season tickets, a signed Storm basketball, a team photo, $2,000 worth of Storm merchandise and she will be recognized at the Storm’s home opener against Quebec City at Credit Union Place on Thursday, Nov. 3.

The other 13 people who suggested “Storm” will receive four free tickets to the home opener.

The first 300 people who submitted entries will receive a ticket to the home opener, and the next 100-plus will receive a complimentary pass to the Storm’s home game against Saint John on Friday, Nov. 4.

MacKay, who added he was still receiving emails regarding the contest Wednesday, and Shaw were very pleased with the number and quality of entries received.

“After going through the names submitted, both Shaw and MacKay kept coming back to Storm, thinking most people talk about a ‘Storm Day’ on Prince Edward Island, use the term ‘Storm Brewing,’ and once getting the franchise wanting to ‘Take the League By Storm,’” read a media release. “Both owners are very pleased with the name Summerside Storm.”