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Doughnuts by Design offers “hole” new experience for customers


Published on July 16, 2017

Head Dough, Kip Rosvold said, “We love doughnuts, everybody loves doughnuts, and there’s no place like this around and we want to make people happy.” He continued, “We are here in the morning at Avonlea Village making fresh doughnuts, and when we expand we will custom design the doughnuts.”

©Desiree Anstey/ Journal Pioneer

A speciality shop in Avonlea Village has scored a hole in one with customers as it whips up fresh daily doughnuts using local ingredients.

Doughnuts by Design has a selection of creative doughnuts and mini doughnuts with classic Island toppings and flavours that include fresh lavender, popcorn, chocolate covered potato chips, and beer, to name but a few.

“We have all these awesome producers on P.E.I.,” commented co-owner Moyna Mattheson, who has operated Samuel’s Coffee House in Summerside for six years. “Whether it’s Cows Chocolate Covered Potato Chips, the lavender farm, Upstreet beer (used in one of our glazes), we partner and coordinate on what other people on the Island are doing well.”

Innovative ways are used at Doughnuts by Design to reinvent this crowd favourite.

Doughnuts by Design has a selection of creative doughnuts and mini doughnuts with classic Island toppings and flavours that include fresh lavender, popcorn, chocolate covered potato chips, and beer.

©Desiree Anstey/ Journal Pioneer

“There’s an interest in people seeing how things are produced and made, so we wanted to create a product that was unique and fun and that people could actually see it being made in front of them,” grinned Mattheson. “In business you’re always thinking of the next creative thing, and that’s where the doughnuts came from,” she added.

Mattheson always had a soft spot for doughnuts recounting a memory of her aunt Mary, from Summerside.

“Aunt Mary was one of fourteen kids. She made doughnuts at home and it's that nostalgic feeling.”

Mattheson continued, “The idea was always there, and I did some travelling this winter to explore other cities to see what they were doing and I thought it was time to bring this idea to P.E.I.”

Co-owners Kip Rosvold and Matteson already have their sights set on expansion after they opened their doors to the public on June 22.

“We are utilizing Cavendish as a test market to see if people are interested in this product and what other components we can bring to the business. And we definitely want to move it beyond seasonal to a year round operation, and are currently looking for a location,” acknowledged Mattheson. “If people love caramel popcorn, we will put it on a doughnut, so there’s a lot of fun in that and discovering different things.

Mattheson and Rosvold invite the public to give feedback on their favourite doughnut toppers.

“Maybe they will see that topper on one of our doughnuts in the future," they concluded.

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