Jack Frost Children's Winterfest returning to Charlottetown

Published on January 17, 2014

CHARLOTTETOWN - Sesame Street Live will make an exclusive Atlantic Canadian tour stop at the Jack Frost Children's Winterfest when it returns to downtown Charlottetown Feb. 28 to March 2, after a one-year hiatus.

First held in 2005, the Jack Frost Children's Winterfest was an instant success. Attracting upwards of 12,000 attendees each year, Atlantic Canada's premiere winter festival contributes an annual average of $2.5 million to the Island economy by encouraging young families to visit the Island during the quietest tourism period of the year. Historically, over 1,300 room nights have been sold during the festival.

"The Jack Frost Children's Winterfest is a spectacular event that draws Maritime visitors and Island residents and stimulates our local economy in the midst of winter," said Gail Shea, regional minister for P.E.I. and minister of Fisheries and Oceans. She announced recently that through ACOA's Business Development Program, the federal government is contributing $100,000 to High Road Events Inc. for this year's festival.

Minister of Tourism and Culture Robert Henderson, added, "We applaud the organizers for assuming responsibility for this important seasonal event and we wish them every success as they re-launch the festival."

Under the direction of High Road Events Inc., a not-for-profit organization managed by Confederation Bridge, the Jack Frost Children's Winterfest will be taken to new heights in 2014 thanks to partnerships with key programming entities including the Holland College School of Performing Arts, Atlantic Cirque, and VEE Corporation, producers of the internationally renowned Sesame Street Live touring productions.

Charlottetown Mayor Clifford Lee said, "While many partners have come together to breathe new life into this much-loved family-friendly event, I would like to recognize and commend the Confederation Bridge for their leadership in bringing the Jack Frost Festival back to our City."

Sesame Street Live will make an exclusive Atlantic Canadian tour stop at Eastlink Centre during the 2014 Jack Frost Children's Winterfest, with three performances of a musical event - "Sesame Street Live: Elmo Makes Music!" This 90-minute interactive production follows Elmo, Abby Cadabby, Big Bird and their Sesame Street friends as they come to the rescue of a new music teacher who discovers her beloved instruments are missing.

"Elmo Makes Music!" features nearly two dozen songs, including classics like "The Hustle" and "Rockin' Robin", along with well-loved childhood sing-alongs such as "C is for Cookie" and "The Alphabet Song."

The Sesame Street theme will extend to the Charlottetown Event Grounds where the outdoor Snow Kingdom will be brought to life through the talents of the Canadian Snow Sculpting Team. The Snow Kingdom will feature an array of playground offerings made entirely out of snow. From the challenging snow maze, to the Kent Building Supplies outdoor skating rink, and a better-than-ever CAT Tube Run, to enhanced Horse and Sleigh Rides presented by the City of Charlottetown, and a plethora of age-appropriate ice slides, the Snow Kingdom will offer hours of winter fun.

Roaming busker-style performances and a nighttime show produced by Fireworks FX will add to the festive atmosphere.

Festival-goers can warm up at two indoor venues: Eastlink Centre and the Confederation Court Complex.

Jack Frost's Indoor PlayLand will be set up in the Eastlink Centre, which will be transformed into a magical winter wonderland. Carnival rides and inflatables appealing to children of all ages, a games and arcade centre, face painters, balloon artists and stage performances by a multitude of Atlantic Cirque entertainers will provide plenty of kid-friendly indoor activities.

For those wishing to express their creative side, they can join students from the Holland College School of Performing Arts at the Confederation Court Complex. Students will be leading two key interactive programming elements: the Princess Pretty boutique, a mock salon allowing children the opportunity to dress up and have their hair and nails done by magical princesses; and the new Music Camp, where children of all ages can discover the joy of making music.

Tickets for the 2014 Jack Frost Children's Winterfest can be purchased through Charlottetown's Eastlink Centre box office. advance weekend passes are $19 (plus tax and fees) and include access to all three entertainment venues as well as one Sesame Street Live performance. A limited quantity of family passes, which provide entry for four to the festival, are also available for $65 (plus tax and fees). Sunday-only tickets are also available for purchase.

As in past years, VIP tickets, which allow for one-hour advance entry to the main indoor and outdoor sites, are available through the Official Jack Frost Children's Winterfest Hotel Program. To book a package, visit the festival website or contact Prince Edward Tours at 1-800-605-1840.

For more detailed information, visit the Jack Frost Children's Winterfest online at www.jackfrostfestival.com.