A name brand that Islanders, especially those in the Summerside area, have been seeing a lot of for almost a decade is undergoing a change.
Vector Aerospace Atlantic is now known as StandardAero.
The company recently started referring to itself as the latter.
Company spokesman Colin MacDonald said recently that an internal team has been established to implement a brand migration strategy. Locals wills start to notice the change in signage and advertising over time.
The company’s facility in Slemon Park employs more than 450 people and has been an active supporter of community initiatives over the years, so it’s branding is scattered at various public venues.
Vector, formerly owned by Airbus SE, was sold to StandardAero Aviation Holdings, Inc. in November.
This is not, however, the first rebranding the facility has undergone. It was originally formed as Atlantic Turbines in 1992 but was changed Vector in 2008 after a number of acquisitions and mergers.