John Griffin, the president of Elmsdale-based potato grower and packer, WP Griffin Inc. says he hopes to build on the success of the company’s recent Dig In Do Good campaign. The company ran a Dig In Do Good promotion in support of the three children’s hospitals of Atlantic Canada during December and January, selling more than 94,000 of the specially marked 10-pound bags in Sobeys, Foodland and participating Co-op stores in Atlantic Canada. Each bag sold triggered a 25-cent donation, and Griffins put up an additional $1,000 for every 10,000 bags sold.
Griffin recently turned the promotion’s proceeds, $32,732, over to the Grocery Foundation of Atlantic Canada, during the foundation’s fundraising gala. The foundation will distribute the proceeds among the three hospitals.
Griffin said he is pleased with the campaign’s first-year results but, knowing how those hospitals have helped many families including some in his community, he said he is intent on bringing the campaign to new heights in future years.