CHARLOTTETOWN, P.E.I. – In only the second year attending the Turner’s Christmas market at the Moncton Coliseum, Charlottetown’s Luther Lather Shaving Creamery beat out more than 300 vendors to capture the top booth award.
“The vendors were coming as far as western Canada. To be representing P.E.I. in our second year, it’s pretty humbling. We were up against some pretty stiff competition,” said owner Olin Penna.
The booth was fitted with lobster traps, a lobster trap checkout and a barber pole. The booth also had patio lights and lighthouse lanterns.
“We stepped it up and created more of a lifestyle booth. We wanted to do something that was different and give people something unique or compelling to stop by and look at rather than your standard booth.”
As he’s done previously, Penna brought in his father Doug from Northern Ontario to wear an apron with the P.E.I. flag on it help out with the event.
“It’s actually surreal just to see him come in Northern Ontario. It’s pretty remote. He’s normally ice fishing or going hiking or canoeing. Even for him to do something like this is so out of the norm. But, it’s pretty cool that we get to do this together,” said Penna.
Penna said he brought 15 cases of shaving cream to the 30th annual event Nov. 24-26, and nearly sold out.
Penna started making shaving cream in Calgary in 2011. He’s since moved to Charlottetown and continued the business out of his home. The business was incorporated in 2016.
Penna will be selling shaving products out of a booth at the Charlottetown Farmer’s Market on Dec. 10 and Dec. 17.