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Campaign digs in for Children’s Hospitals

Packed and ready
Plant foreman Blair Gallant displays Dig In Do Good bags of P.E.I. russet potatoes packed at WP Griffin Inc. in Elmsdale and sold at Sobeys locations across Atlantic Canada. A portion of the sales from the specially-marked bags will go to support children’s hospitals in Atlantic Canada.
Packed and ready Plant foreman Blair Gallant displays Dig In Do Good bags of P.E.I. russet potatoes packed at WP Griffin Inc. in Elmsdale and sold at Sobeys locations across Atlantic Canada. A portion of the sales from the specially-marked bags will go to support children’s hospitals in Atlantic Canada. - Submitted

P.E.I. spuds at heart of fundraiser

ELMSDALE

A “Dig In Do Good” campaign by a West Prince business, in partnership with Sobeys and The Grocery Foundation of Atlantic Canada, is raising funds for Atlantic Canada’s children’s hospitals.

WP Griffin Inc., a family-owned farming operation based in Elmsdale, has been supplying Sobeys, Foodland and Co-op stores in Atlantic Canada with the 10-pound bags of Dig In Do Good small russet P.E.I. potatoes since December. The campaign, which also includes a website with potato recipes and tips for cooking the Dig In Do Good spuds, runs until late January.

The campaign has potential to raise more than $50,000 in support of research and future initiatives supporting children’s health. “For us, there was no better way to offer our support to those hospitals than through a bag of P.E.I. potatoes,” said WP Griffin Inc. president, John Griffin.

Every bag purchased triggers a 25-cent donation in support of the IWK, CHU Dumont and Janeway Children’s Hospital foundations. An additional $1,000 donation is made for every 10,000 bags sold.

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