A “Dig In Do Good” campaign by a West Prince business, in partnership with Sobeys and The Grocery Foundation of Atlantic Canada, is raising funds for Atlantic Canada’s children’s hospitals.
WP Griffin Inc., a family-owned farming operation based in Elmsdale, has been supplying Sobeys, Foodland and Co-op stores in Atlantic Canada with the 10-pound bags of Dig In Do Good small russet P.E.I. potatoes since December. The campaign, which also includes a website with potato recipes and tips for cooking the Dig In Do Good spuds, runs until late January.
The campaign has potential to raise more than $50,000 in support of research and future initiatives supporting children’s health. “For us, there was no better way to offer our support to those hospitals than through a bag of P.E.I. potatoes,” said WP Griffin Inc. president, John Griffin.
Every bag purchased triggers a 25-cent donation in support of the IWK, CHU Dumont and Janeway Children’s Hospital foundations. An additional $1,000 donation is made for every 10,000 bags sold.