McDonald's Canada serving Atlantic lobster in McLobster sandwich

Regional specialty is made with 100 per cent lobster harvested in Escuminac, N.B.

Published on June 19, 2014
Lobster
COLIN MACLEAN/JOURNAL PIONEER

Participating McDonald's in the Maritimes and parts of Quebec are now serving the McLobster sandwich for a limited time again this summer. Featuring 100 per cent Atlantic lobster meat, McLobster is a true Maritime treat that has been enjoyed by McDonald's customers in the Maritime provinces for more than 15 years.

"Lobster is a well-loved tradition throughout the Maritime provinces, and the McLobster sandwich - made with 100 per cent Atlantic lobster meat that is fished locally - gives us a way to celebrate Maritime culture and heritage with our customers and crew across the region," said Rocco Lofano, vie-president, Eastern Region, for McDonald's Canada.

This year the lobster meat for the McLobster sandwich is supplied by High Liner Foods Inc. of Lunenburg, N.S., through a partnership with Raymond O'Neill & Son Fisheries of Escuminac, N.B., where the lobster meat is harvested by local fishermen, processed and packed for shipment.

Wendy Schofield, production manager, Raymond O'Neill and Son Fisheries, adds, "It's great to know that lobster that has been harvested by local fisherman at the wharf right here in Escuminac will be served at McDonald's all across the region, and that we can share a part of our community's fishing tradition with Maritimers and visitors alike."