Caps' ownership listens to fans feedback

Jason Simmonds
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Lower ticket prices announced for upcoming season

SUMMERSIDE – Fans of the Summerside Western Capitals have spoken, and ownership has listened.

Ownership conducted a survey following last season, and ticket prices were a popular subject. As a result of that feedback, the Capitals have announced a drop in ticket prices across the board for the 2014-15 MHL (Maritime Junior Hockey League) season.

“The ownership reached out and wanted to get feedback from their fans, and they thought ticket prices were too high,” said Capitals vice-president of business operations Trent Birt. “We are all probably going to say we want lower ticket prices for everything, but reality is it has to fit the business model.

“Our business model is to give more people the opportunity to get into games, and with that we will draw more people and we’ll make it make sense in our business model and with that brings more atmosphere and excitement in the rink. I hope that’s exciting news to the fans, and I hope fans jump on board to take advantage of it.”

Single-game tickets will now be $20 for a family of four – two adults and two under-17 – $8 for adults and seniors; $4 for under-17, and under-3 will be admitted free. A family of four can purchase a season ticket that will work out to just $16 a game.

Adult and senior season tickets will for $189, and a spouse season pass is available for $149. Under-17 season tickets are available for less than $2 a game at $39.

It’s important to note these prices do not include HST and service fees.

“With the involvement I had with the entertainment industry, whether it be hockey or anything else over the last number of years, we now have the best entertainment value on P.E.I. for sure,” said Birt. “You can take your family of four to a Caps’ game for $25.”

Birt is confident the team can see an increase at the turnstiles and reach its attendance goals.

“With the involvement I had with the entertainment industry, whether it be hockey or anything else over the last number of years, we now have the best entertainment value on P.E.I. for sure. You can take your family of four to a Caps’ game for $25.” Capitals vice-president of business operations Trent Birt

“I’m not really a person that dwells on reasons why you can’t do something,” said Birt. “Any time I’m told we can’t do something I will ask the question ‘why?’ and we’ll work around those.

“We would eventually like to see that 1,000 number (a game), but let’s start at 7 or 800 and we’ll go from there. We’d like to get a season-ticket base of 5 to 600 people, and then rely on walk-ups for the rest.

“With these prices, with the excitement and the new direction of the team, I think we’ll hit that.”

Birt is also looking forward to getting out to meet the business community.

“Equally important is sponsorship dollars,” said Birt. “We have to get out and hit the corporate community and provide them with some opportunities and packages with different price points at which they can be involved.”

Twitter.com/JpsportsJason

Average Attendance

Western Capitals’

average attendance:

2013-14

Regular season – 684

Playoffs – 916

2012-13

Regular season – 1,228

Playoffs – 1,527

2011-12

Regular season – 898

Playoffs – 922

2010-11

Regular season – 899

Playoffs – 2,221

2009-10

Regular season – 732

Playoffs – 1,335

2008-09

Regular season – 981

Playoffs – 2,863

2007-08

Regular season – 1,023

Playoffs – 1,315

2006-07

Regular season – 874

Playoffs – 2,721

2005-06

Regular season – 737

Playoffs – 1,070

Source: www.themhl.ca.

Organizations: Capitals, Maritime Junior Hockey League

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