If you are not aware of the ALS ice bucket challenge, you must be living under a rock or be completely unplugged from social media and the Internet.
It seems that all forms media â€” print, television and social media in particular â€” are inundated with videos of people dumping themselves with buckets of ice-cold water all in an effort to raise awareness of and money for ALS, or, as it is more commonly known, Lou Gehrigâ€™s disease.
Hereâ€™s how it works. Once a person has been nominated to do so is done dumping that bucket of cold water and ice over their head they then nominate three others to do the same, challenging them to complete the task within 24 hours.
Since the viral trend began, millions of people have taken up the challenge, resulting in countless millions of dollars donated worldwide to ALS.
And it seems everyone is jumping on the bandwagon, from A-list Hollywood stars, musicians and athletes, to your best friend or neighbour and maybe even your mother or grandmother.
Facebook, these days, could almost be called â€˜Icebook,â€™ since newsfeeds are filled with little else than video after video of someone dumping a bucket of cold water with ice over their heads.
In this day and age, when there are so many causes seeking out the publicâ€™s support, getting such a campaign to go viral and generate so much support is fantastic.
It shows that the public, given the right avenue to participate and donate, donâ€™t mind embarrassing themselves in an effort to help others â€” or, at the very lease, jump on a bandwagon for the sake of saying they took part in the viral sensation.
Yes, there are those, one may question, who are may be doing it just for that very reason, some of which who are doing the challenge maybe without even knowing what they are supporting or, as the challenge dictates, coughing up the cash.
Letâ€™s hope they are at least educating themselves about the terrible disease.
But we donâ€™t have to put on a public show for all our friends to see via Facebook, Instagram, Twitter and other social media to show we care about and support a cause.
And there are so many causes and organizations out there that need support.
Itâ€™s those we need to remember well after the shine of this challenge wears off. These, too, need our money and support.
So, if you're dared in the coming days to take the challenge, remember to donate before recording the frigid fad. And, most importantly, take a moment to educate yourself â€” and others â€” about ALS.
Really, isnâ€™t that the whole point of it all?