SUMMERSIDE – Restaurants that participated in the Summerside Lobster Festival’s Go Lobster campaign sold three to five times more of the tasty crustaceans than they did last July.
Don Quarles, executive director of the nearly rebranded festival, said Thursday that the 18 local restaurants who participated in the campaign reported favourable results.
Prize packages from the campaign were awarded to people from as far away as British Columbia, he added.
Each participating restaurant served up their own lobster themed creation for the month of July. Eaters who got a stamp on a special passport from each restaurant were invited to submit them online using a special code and were entered in a chance to win a prize pack.
“It is great to see the City of Summerside and our local restaurants promote the Island’s lobster industry and my department is pleased to have partnered on this campaign,” said Fisheries Minister Ron MacKinley.
Summerside Mayor Basil Stewart added that he’s also heard positive reviews from the various participants.
“This new initiative generated additional business for participating restaurants, and it gave residents and visitors an opportunity to enjoy many special lobster menu items. I understand that many restaurants are leaving their special lobster dishes on their menu year-round which is great,” said Stewart.
Go Lobster was developed by the Summerside Lobster Festival and with promotional partner, Revolution Media, along with financial assistance from the Department of Fisheries, Aquaculture and Rural Development, the City of Summerside’s Department of Community Services, the P.E.I. Fishermen`s Association and 18 participating Summerside restaurants.