SUMMERSIDE – The P.E.I. Lobster Festival’s Go Lobster campaign seems to be off to a busy start.
Chef Jordon Burnett, owner of the Lobster House on Water Street, reports that he’s sold 90 of his kitchen’s creation for the event since it launched July 1 (that number was current as of Friday morning.)
The Lobster House’s entry is an all Island meet burger with a beef patty, sausage slices and lobster tail with aged white cheddar and red pepper aioli.
If those numbers keep that pace until the end of the event on July 31, Burnett could be facing some solid sales figures.
He’s not the only one.
Over at the Silver Fox Curling and Yacht Club, general manager Robbie Rankin reports that they’ve sold about 20 of their creation, a lobster crepe in cream sauce with peppers, mushrooms and a garden salad.
He’s happy with the numbers, he said, though he’s noticed that the dish has mostly, for whatever reason, appealed the tourist crowd instead of the locals.
There are no exact numbers yet, but organizers report that since Go Lobster’s launch the 18 participating restaurants have sold in excess of 1,000 of their various lobster themed dishes.
Lobster Festival executive director Don Quarles said he’s very pleased with campaign’s progress so far.
“I’m ecstatic that people are going out and trying out the local cuisine. And frankly I think something of a surprise for some of the local residents who might not have realized how many quality restaurants there are here,” he said.
Lee Gauthier, with Revolution Media, helped design the campaign at the behest of the Summerside Lobster Festival.
“There’s people talking all over,” he said, adding that thousands of the campaign’s “passports” have been picked up in the few short days they’ve been available.
The passports are lists, available at participating restaurants, where visitors can get a stamp to confirm they’ve eaten that kitchen’s lobster creation.
They can also be used to enter a grand prize contest.
“It creates a chance for restaurants to kind of rally behind each other in a seasonal industry time of the year,” said Gauthier.
Go Lobster is sponsored by the City of Summerside, Revolution Media, The P.E.I. Fishermen’s Association and the provincial government.
This is its first year in operation, as part of the rebranding of the old Summerside Lobster Carnival.
For a list of participating restaurants and their menu items, go to www.golobster.ca.