O’LEARY -- Although it is becoming obscured by tree branches, there is a sign along Highway Two, just east of O’Leary Corner that points the way to the Community of O’Leary.
Now, of course, O’Leary is a town.
Councillor Darren MacKinnon proposed Thursday that the municipality seek permission to trim the tree branches and to put up a new sign that tells O’Leary’s new status.
But MacKinnon wants to give west-bound travellers - tourists in particular - another reason to go three-quarters of the way around the O’Leary Corner round-about and head into O’Leary.
Council agreed with his suggestion that the new sign announce O’Leary as “the last service center before West Point.”
MacKinnon called it a marketing strategy. “It’s selling our town, which we don’t do a good job of yet,” he said.
Councillor Carol Ferguson agreed O’Leary needs to do better at promoting itself, noting two of O’Leary’s main attractions, the Canadian Potato Museum and the P.E.I. Potato Blossom Festival, don’t even have O’Leary in their name.
“I think we need a bright new sign,” MacKinnon said.
Council has already started to take steps to alert Confederation Trail users of reasons to stop in their town.