CHARLOTTETOWN - The P.E.I. Liquor Control Commission is partnering with the Canadian Heart and Stroke Foundation during the month of February as part of the annual Paper Hearts campaign.
This fundraiser will run in all 18 PEILCC corporate retail outlets across the province starting on Feb. 1 and continuing to Feb. 28.
“We are delighted to have the P.E.I. Liquor Control Commission on board again this year for Paper Hearts,” said Charlotte Comrie, chief executive officer, P.E.I., Heart and Stroke Foundation. “Over the past two years, they have provided extraordinary support to this campaign, helping to raise significant dollars toward our work on P.E.I.”
Each $2 paper heart purchased at a PEILCC corporate retail outlet will be displayed in-store to showcase the support from the community.
The PEILCC has helped to generate in excess of $15,000 through this campaign over the last two years.
Robert Henderson, minister responsible for the P.E.I. Liquor Control Commission, said, “The commission appreciates the opportunity to encourage its customers to pursue a healthy lifestyle.”
Over the past 60 years, thanks to the work of the foundation and the generosity of individuals and businesses, the death rate from heart disease and stroke has declined by over 75 per cent, said Comrie.
“But with many lives still cut short or compromised by these devastating diseases, we remain committed to helping Islanders to live longer, fuller lives, and we thank the PEILCC for helping us to fulfill that goal,” she said.