ALBERTON -- Although the managing director of the P.E.I. Fishermen’s Association acknowledges the $3 million annual contribution by Maine lobster fishermen to promote their product is generating discussion and interest locally, Ian MacPherson says Atlantic Canada does not have a similar program ready to roll.
“Marketing is just not about putting a package out there and selling it in the marketplace. You’ve got to have the whole image behind that and a lot of things to differentiate yourself in the marketplace,” he stressed.
“Something like that needs to be planned. It needs to be well thought out and thoroughly discussed,” he said.
He could not comment on when, or if, a program will be introduced in Atlantic Canada or, more specifically, for Prince Edward Island. He did indicate the Island’s lobster industry would rather be leading the pack than get caught at the other end. He noted the Island’s lobster industry has been working on the creation of a P.E.I. brand and has made some strides forward in that regard recently. He would not elaborate.
“Our focus here is to look at as many options as possible to improve the price back to the harvesters, and it’s not just going to be one thing,” he said
“The reality is there is still no concrete program ready to go just yet here in Atlantic Canada.”
And if a similar program is adopted, MacPherson said, it would only be with the support of member fishermen.
“That’s our job, to gather that information and to present it in an understandable manner, but ultimately for the fishermen to decide.”
“The biggest question that needs to be answered in any of these things being looked at is, ‘can it reasonably help improve the price?’”