Spencer, just shy of a foot tall, with his etched smiled, rosy red cheeks, stocking cap and scarf, has been popping all over Summerside’s downtown.
Throughout the month of December, Spencer is visiting businesses in the city’s core to check out the merchandise and services each has to offer.
The initiative is that of Downtown Summerside Inc., which is working with Peggy Miles of Red Envelope Marketing on the unique marketing initiative.
“Spencer is our Christmas mascot and he is promoting our remarkable reasons to visit Downtown Summerside for the holidays,” said Downtown Summerside Inc.’s Reasha Walsh. “He’s basically going into all businesses and organizations and getting his photo taken and travelling around.”
The 31-day campaign features 31 reasons why the association feels that the public should visit downtown and shop local this holiday season.
On social media — Facebook and Twitter — photos of Spencer’s adventures and his visits with various downtown merchants are being documented.
“We’ve been talking for a while on how to boost our social media following,” said Walsh. “It was Peggy’s brainchild to bring this little snowman around and get people to follow him.”
Merchants are being encouraged to ‘share’ photos of Spencer on their own social media to remind the public of the services that exist in the area.
Photos are sometimes silly, like one of Spencer checking out engagement rings at a downtown jeweler and another of the little guy taking a break from a busy day of shopping by hanging out at the Credit Union Place pool.
Miles said that Spencer, who is a combination of “snow, magic and warm fuzzies,” often brings a smile to those he visits.
He’s already taken in some theatre, stopped by the dry cleaner’s, shopped for men’s clothing, stopped by the library and had a coffee break in the city’s core.
“A lot of the business owners are really excited about Spencer and a few of them have new Facebook pages based on this campaign,” said Walsh. “Our following has jumped in the last five days.”
To follow Spencer’s adventures, visit Downtown Summerside on Facebook or @DtownSummerside on Twitter.