Design duo off to Fashion Week

Nancy MacPhee
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Sisters Louanna and Hilary Murphy of Dreamboat Lucy competing in Mercedes-Benz Start Up competition

KENSINGTON — The designs are drawn, clothes made and jewelry is complete.

Sisters Louanna and Hilary Murphy of Dreamboat Lucy are leaving later this month to show their collection at the Mercedes-Benz Start Up show at Toronto Fashion Week.

All that’s left for sisters Louanna and Hilary Murphy, the design duo behind Dreamboat Lucy, is to show their collection in Mercedes-Benz Start Up’s show at this month’s Toronto Fashion Week.

The sisters, originally from Kensington, have been working for months on their 2013 spring/summer collection.

Dreamboat Lucy won the regional Mercedes-Benz Start Up competition for the chance to compete against designers from across Canada for the ultimate prize of showing a fall/winter collection next year in Toronto and have their designs featured in a spread in Fashion Magazine.

“We’re extremely busy right now. We’ve just been in creation mode making all of our samples,” said older sister Louanna. “We’ve got 10 looks that we are putting together for the runway show on the 23rd.”

About 20 clothing pieces and almost 40 jewelry items comprise the collection.

“Originally, we were under the impression that we had to show 15 looks. That was what we were kind of prepared for,” said Louanna, who designs and makes Dreamboat Lucy’s clothing while younger sister, Hilary, designs and pieces together the jewelry. “Kind of paring down to just those 10 looks was kind of challenging. I think we can breathe a sigh of relief now knowing that we only have to do 10.”

The theme is “watery, structured, studded, bombshell” Ethereal Rocker.

“It is probably a bit more feminine, this collection,” said Hilary. “It’s very airy and breezy. The colour palette is really pastel.”

Home proved to be the inspiration for the collection.

“We wanted to do something that was still connected to being from P.E.I. because that is unique to us. We just drew from the ocean because that’s something that is in the lifestyle in living on the East Coast and is also really relatable to a lot of people,” said Hilary. “We used sort of watery looking prints and breezy fabrics with lots of chiffons. In the jewelry, I am still using sea glass but I am also using some shells.”

Putting together a collection, especially this collection, hasn’t been easy. The sisters agree that a lot is riding on the collection, which they agree is their best to date.

“It’s pretty much all we think about,” said Hilary. “We are just so excited, beyond excited, to show this at Toronto Fashion Week as part of the Mercedes-Benz Start-Up. We know it is a totally different level than what we have been doing the past couple of years.

“It’s just going to elevate our collection and Dreamboat Lucy to a whole new level.”

Family has seen a few pieces in the collection but it won’t be revealed in its entirety until the runway show in Toronto on Oct. 23.

Eight designers are competing for the prize package, which includes a mentorship with an industry professional and a fully produced runway show next March.

Coming from the East Coast, the sisters feel they may be underdogs in the competition but are confident in their work.

“We feel really good about the collection so far,” said Hilary. “We don’t really have anything to lose so we are putting it all out there.”

Louanna added, “Whatever the outcome may be I think that we are going to feel good about what we put out there.”

The duo leaves for Toronto on Oct. 21. Their parents, Reg and Nancy, will be on the sidelines for the show.

“They have been a big part of us venturing into this industry,” said Hilary. “I think they are just as excited as we are to see our stuff come down a big runway.”

The sisters hope to continue to grow their brand and get their clothes into stores across North America.

“We would love to show again at Toronto Fashion Week as a solo show,” said Hilary. “Eventually, maybe, to show at New York Fashion Week. That would be the ultimate goal.”

As for what they’ll wear for the show, of course, it will be something from Dreamboat Lucy. Just what that will be, they have yet to decide.

“We talk about it every day,” said Louanna, “what are WE going to wear?”




Organizations: Mercedes-Benz

Geographic location: Toronto, Kensington, Canada East Coast P.E.I. North America

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