Pro basketball team will be known as Summerside Storm

Jason Simmonds
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Cathy Montgomery of Summerside won the “Name the Team” contest for P.E.I.’s franchise in the National Basketball League of Canada. Montgomery was the first to suggest the name Summerside Storm. Montgomery along with Storm co-owner Darren MacKay check out the new team’s logo.

SUMMERSIDE - Prince Edward Island’s franchise in the National Basketball League of Canada will be known as the Summerside Storm.

“The big part of it (name) is it’s short, to the point and it has so much opportunity to play on the name and market the team,” said Darren MacKay, who co-owns the Storm with Duncan Shaw. “We’re on P.E.I., and everybody knows Storm.

“As far as the Summerside part, really that came from the general public calling it a Summerside team. We decided, ‘Let’s go with the flow,’ and we bowed to that.

“There is no other reason. Certainly, Summerside Storm, just through alliteration, works well.”

The Storm was chosen from over 400 entries during the “Name the Team” contest sponsored by the Journal Pioneer and Guardian newspapers, Chandler Home Centre in Charlottetown and Basketball P.E.I.

Cathy Montgomery of Summerside, the first of 14 people who submitted the “Storm” name, was the contest winner. Montgomery will receive two season tickets, a signed Storm basketball, a team photo, $2,000 worth of Storm merchandise and she will be recognized at the Storm’s home opener against Quebec City at Credit Union Place on Thursday, Nov. 3.

The other 13 people who suggested “Storm” will receive four free tickets to the home opener.

The first 300 people who submitted entries will receive a ticket to the home opener, and the next 100-plus will receive a complimentary pass to the Storm’s home game against Saint John on Friday, Nov. 4.

MacKay, who added he was still receiving emails regarding the contest Wednesday, and Shaw were very pleased with the number and quality of entries received.

“After going through the names submitted, both Shaw and MacKay kept coming back to Storm, thinking most people talk about a ‘Storm Day’ on Prince Edward Island, use the term ‘Storm Brewing,’ and once getting the franchise wanting to ‘Take the League By Storm,’” read a media release. “Both owners are very pleased with the name Summerside Storm.”

Organizations: National Basketball League of Canada, Journal Pioneer, Chandler Home Centre Credit Union Place

Geographic location: Prince Edward Island, Charlottetown, Quebec City Saint John

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Recent comments

  • SummerSider
    September 11, 2011 - 05:40

    Word on the street is that the City of Summerside, behind closed doors, agreed to pay BIG BUCKS of the taxpayers money for the naming rights of the team, and that's why they dropped the "island" theme. Of course, this should not surprise anyone, after all - this is Basil and Terry's old buddy bill schurman we are dealing with again.

  • Scott Clarke
    September 09, 2011 - 19:26

    We'll, I just hope the team puts in more of an effort than the people that named them. Storms come, but they all pass, and most with little effect. Good luck team, and sorry about the embarasing name.

  • Routing for The Storm
    September 08, 2011 - 20:56

    I am only commenting on this with perspective of the fact that this team should be called an "Island" team. Kind of sounds familiar if you ask me. Look back to when the Q came to Ch'town and they were considered the "Island" team. Yes, they are named after PEI but how many island born players do they have. Not too many; maybe 10, if you actually count the players that have been cut through the tryouts. Furthermore, when is the last time that they played a game or done anything to promote the island other than in Ch'town. I cannot remember any more than the one game that they held in S'Side against the Wildcats a couple years back. With all this said, they may as well have called the Rocket the PEI Charlottetowners. That is afterall the only area they seem to know on the island anyway.

  • Jimmy
    September 08, 2011 - 16:48

    @great way to promote summerside Why would anyone wanna move to summerside?

  • myopinion
    September 08, 2011 - 12:47

    Like most Storms, it will be short lived but leave behind a big mess we will have to clean up.

  • corey warren
    September 08, 2011 - 10:30

    THe logo's in the NBL...Storm warning for Nov.3...Battin' down the hatches...

  • great way to promote summerside
    September 08, 2011 - 08:08

    "People, hurry up and move to Summerside, they are known for their storms". Catchy name but not truly PEI themed. Also, going with Summerside may have just lost some fans. I thought the PEI Strait Shooters would have been much more appropriate! A nice reference to the body of water that the Confederation bridge crosses.

  • cathi johnson
    September 08, 2011 - 07:04

    Really don't understand why this was such a problem coming up with a name-- the team IS based in Summerside, and Storm is a common team name on PEI. No-brainer, actually!

  • Darcy Gray
    September 08, 2011 - 00:58

    hi my names darcy gray i was wondering since i submitted the storm as a name how do i know if i qualified

  • Dev
    September 07, 2011 - 23:12

    Should of called it the Summerside Sewage. You have to love alliteration, and the whole idea of a basketball team in Summerside stinks.

  • Ann
    September 07, 2011 - 22:42

    So much for this being a PEI team as ALL of the media and marketing to date has been repeatedly emphasizing. It's now officially a Summerside team. It also now offically has a name with very negative connotations: Storm. "Storm brewing" is a term that mean something very negative is in in the air. Let's hope this name is not fortelling the downfall of our Island team with the Summerside name because you can bet it will be forever reflected on as yet another Summerside failure to play with the big leagues. Oh, and so much for the owners wanting a name that held a PEI meaning. Very few people would list "storm" in the top ten words that first come to mind when thinking of PEI.

  • Mark
    September 07, 2011 - 21:02

    Well that is really an all-inclusive name, not. Why not keep it simple and encompass the whole island, like P.E. Islanders. After all how many professional sports teams will PEI actually have in the future.

  • Hmmm
    September 07, 2011 - 20:40

    So who designed the cool logo anyway ???

  • Renaldo
    September 07, 2011 - 20:35

    Awesome job.

  • Citizen
    September 07, 2011 - 20:32

    Appropriate logo. Two thumbs up : )