WATERLOO, Ont. - Call it BlackBerry Town, even if the name isn't official.
In the lead up to the BlackBerry smartphone unveiling later this month, creator Research In Motion is turning its Waterloo, Ont., home base into a celebration of the device.
The company plans to decorate light poles in areas of Waterloo and neighbouring Kitchener with banners that promote its latest smartphone and thank the community for its support.
City councillors in Kitchener voted earlier this week to make an exception to rules that prevent corporations from using public property to advertise.
RIM says it is making plans for other events as well.
The company will hold skating rink parties at Kitchener City Hall and in Waterloo Town Square on Jan. 30 to coincide with the unveiling of its new BlackBerry devices.