SUMMERSIDE – The Greater Summerside Chamber of Commerce is concerned about a new piece of federal legislation that will require businesses to get a recipient’s permission before sending electronic messages.
The anti-spam legislation will come into effect on July 1, and President of the chamber, Jonathan Greenan, said they have been communicating with their membership to get the message out.
“But we thought it important enough that we should send a broader message to alert any local businesses who have not yet started to prepare for these changes.”
Greenan said the penalties for failing to comply could involve significant penalties including fines.
This might be difficult for businesses because communicating electronically can be predominant, he said.
“It will be interesting to see how it rolls out.”
Now, not only do businesses need consent from their audience, they will need to keep it on record, Greenan added.
A release stated for businesses to collect consents electronically to ensure they are in compliance with the legislation, it must be done prior to July 1.
On the website for the Canadian Chamber of Commerce, there is a number of resources to help build awareness and ready businesses who have become accustomed to using electronic messages for their sales and marketing efforts.
This information can be found at www.summersidechamber.com
Greenan said they encourage all businesses to review the page on their website to guarantee they are not caught by surprise on the day the legislation comes into effect.