Burger Love kicks off 'beefiest' campaign

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The fourth annual Burger Love campaign kicks off this month and 54 participating restaurants are ready to unveil their creations. That's 23 more restaurants than last year, and the highest number of participants to date. It also means 23 more burgers for food lovers to sink their teeth into.

Karen Murphy, owner and chef at Island Stone Pub in Kensington, says she can't afford to participate in Burger Love this year - despite how popular the event has been. COLIN MACLEAN/JOURNAL PIONEER

Last year, the campaign sold more than 46,000 burgers in just one month, and there were over $580,000 in sales of burgers alone, said organizer Melody Dover of Fresh Media.

"We think we may have the biggest non-franchise restaurant food campaign in Canada, and we invite the entire country to come dine with us."

Participating restaurants are all vying for the title of P.E.I.'s Most Loved Burger, but there's more meat to the campaign than the contest itself.

The Island beef industry makes an important contribution to P.E.I.'s economy and economic activity in rural communites, says Minister of Agriculture George Webster.

"Government's involvement with Burger Love reflects our commitment to a strong beef industry, a strong agriculture sector, and a strong Island community."

Ivan Johnson, chairman of the Prince Edward Island Cattle Producers, said Island beef producers are proud and thrilled to see this campaign grow year after year.

"P.E.I. Burger Love is the perfect way for local chefs to showcase their endless creativity using our Island Beef."

During previous campaigns, chefs have created gourmet burgers featuring ingredients using everything from pork, kale, beet strings, coffee, to even ice cream.

Islanders can participate by choosing a Burger Love creation while dining at a participating local restaurant, then rating it at www.peiburgerlove.ca.

The campaign gives those who vote a chance to win prizes, including gift certificates from participating restaurants. It will run until April 30, and is being presented in partnership with P.E.I. Cattle Producers, P.E.I. Flavours, and the provincial Department of Agriculture.

Organizations: Prince Edward Island Cattle Producers, P.E.I. Cattle Producers

Geographic location: Iceland, P.E.I., Canada

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