Minister deems tourism video a success

Colin MacLean
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CHARLOTTETOWN – The Department of Tourism and Culture is reporting that a marketing video it produced to promote the 2014 tourism season has been viewed more than 300,000 times.

Tourism Minister Robert Henderson

Tourism Minister Robert Henderson stated in a press release Thursday morning that the video’s success is a sign of growing interest in P.E.I. as a tourism destination.

“I think that speaks volumes about the level of interest in Prince Edward Island as a premiere tourism destination and the momentum building toward this summer and the planned 2014 celebrations. It’s an exciting, light-hearted and entertaining video that does a great job highlighting everything we have to offer potential visitors in 2014 and beyond. It is also a very important part of this year’s integrated marketing campaign,” said Henderson.

The video highlight’s P.E.I.’s features as a destination for food, golf, beaches culture, Anne of Green Gables and this year’s commemorative activities related to the sesquicentennial of the Charlottetown Conference.

To view the video, click here.

Geographic location: Prince Edward Island, Green Gables, Charlottetown

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  • spud
    January 24, 2014 - 15:05

    I'm from pei and this video would probably make people change there minds about coming here and go somewhere else. what a waste of money!!!!!!!!!

  • patricia clarke
    January 24, 2014 - 10:15

    i watched with interest your video promoting your beautiful province of prince edward island. i have visited your province many times as i have a daughter who lives there. i myself, am from newfoundland and labrador. the video i watched stated that you don't have to kiss a fish to come to pei. i take issue with that statement. i don't think you should put down one province to promote another. i don't know how you meant it to sound, but i didn't like it. we don't kiss live fish when you are screeched in here in newfoundland. we here in newfoundland know that but how many know that in places where your video is reaching. anyway, i have sounded off on that, i am 70 years old, and i still take issue with that part of your video. you do have a beautiful province. thanks you for listening. patricia clarke, st. john's, nl