CHARLOTTETOWN – The Department of Tourism and Culture is reporting that a marketing video it produced to promote the 2014 tourism season has been viewed more than 300,000 times.
© Colin MacLean/Journal Pioneer
Tourism Minister Robert Henderson
Tourism Minister Robert Henderson stated in a press release Thursday morning that the video’s success is a sign of growing interest in P.E.I. as a tourism destination.
“I think that speaks volumes about the level of interest in Prince Edward Island as a premiere tourism destination and the momentum building toward this summer and the planned 2014 celebrations. It’s an exciting, light-hearted and entertaining video that does a great job highlighting everything we have to offer potential visitors in 2014 and beyond. It is also a very important part of this year’s integrated marketing campaign,” said Henderson.
The video highlight’s P.E.I.’s features as a destination for food, golf, beaches culture, Anne of Green Gables and this year’s commemorative activities related to the sesquicentennial of the Charlottetown Conference.
To view the video, click here.