SUMMERSIDE — A sweet treat will soon be available for dessert at Summerside’s Greco/Capt. Sub location.
© Nancy MacPhee/Journal Pioneer
Duke Cormier stands under the new Frozu Frozen Yogurt sign that went up Monday afternoon at the Greco/Capt. Sub location on Water Street in Summerside.
As early as Wednesday, the Frozu frozen yogurt franchise will open in Summerside, making the Water Street Greco/Capt. Sub location the first ever to house the three franchises under one roof.
Frozu is the brainchild of Nova Scotia’s Grinner’s Food Systems Ltd., which franchises 115 Greco and Capt. Submarine outlets in Atlantic Canada.
Duke Cormier owns four Greco franchises on the Island — in Bloomfield, Kensington, Charlottetown and his longest-running franchise in Summerside.
“To be honest, they approached me,” Cormier said of Grinner’s move to incorporate the frozen yogurt franchise into the Summerside location.
“Summerside has been a good, solid Greco market and a good, solid Capt. Sub market for quite a few years now. We opened Greco in 1988 and we opened Capt. Sub in 2003. We’ve had good solid operations all the way through and they just saw this may be a slid operation to have their first triple franchises.”
Grinner’s Food Systems Ltd. has plans to have 20 Frozu units operating throughout the Maritimes by the end of 2014.
Another Frozu franchise is currently operating in Truro, but the concept isn’t new.
“We did not think this up. It started in California about 11 years ago, this sort of self-serve concept,” said Cormier. “Our franchisor saw an opportunity that this would be something that could compliment our existing brands. When I first saw this about eight months ago in Moncton, I just fell in love with it right from the get-go.”
The concept is simple. Four frozen yogurt/sorbet units will dispense 12 flavours of frozen yogurt and/or sorbet for those looking for a sweet, cool treat.
“There will be a station with fresh fruit toppings and another station that has chocolate and candy-type toppings,” explained Cormier. “You will pick whatever you desire and put that in your bowl. There’s a weigh station and you pay by the ounce. The average Frozü is about $5.25.”
Cormier said minor renovations were done to the interior of the Summerside Greco/Capt. Sub location to accommodate the Frozü franchise. Signage was being installed on the exterior late Monday afternoon.
Although winter is fast approaching, he isn’t worried about the timing of the franchise’s opening.
“In the off-season we’ll do about 30 per cent of the sales we would do in July. We know that going into it, but this is a 12-month-a-year business,” he added. “If you go to any major centre in North America right now you will see a multitude of these operations and they will mostly be standalone with no other entity and they operate seven-days-a-week, 12-months-a-year.
“We want to offer this healthy alternative on an ongoing basis.”
Cormier said, if all goes according to plan, customers will be able to put together their own frozen yogurt concoctions Wednesday.